This year’s Sonic the Hedgehog film was one of the final blockbuster movies released in theatres before the COVID-19 shutdown. The movie was a big success, surpassing Detective Pikachu to become the highest-grossing video game movie of all-time in the United States.
Sonic Studio’s chief brand officer, Ivo Gerscovich, has now commented on the success of the film and how it’s shaped the Sonic brand overall. Gerscovich said in a Reddit AMA that the movie helped re-invigorate the Sonic series and help it become even more relevant.
“The success of the film has positively impacted many areas of the brand from bringing in a new generation of fans to reaching fans in places all over the world that may not be as accessible for us alone,” he said.